Gaël Chatelain-Berry

Réaction Je pense que la fonction DRH est en train de redevenir ce qu’elle était à l’origine. Durant les 20 dernières années, cette direction était devenue spécifiquement technique (paye, droit du travail etc etc) mais les enjeux en termes de recrutement et de fidélisation sont tellement élevés, avec la difficulté actuelle de recruter, notamment les jeunes générations, que la DRH redevient une direction extrèmement stratégique, et nous ne pouvons que nous en réjouir.

Cents and Sounds: How Music Streaming Makes Money

Cents and Sounds: How Music Streaming Makes Money

The global music market experienced its fourth consecutive year of growth in 2018, generating over $19 billion in revenue. Music streaming now accounts for almost half of that revenue, with 255 million paid users worldwide. Today’s infographic from Global Web Index compares the popularity of streaming services, exploring how streaming behavior differs by age group and region. While listeners can now gain access to an abundance of streaming options—is the success of the industry good news for everyone? The Age […]

Netflix is gaining traction in Portugal for the last 2 quarters. App tracking data shows that Netflix is gaining customers in Portugal at a pace similar with the UK and other similar countries in Southern Europe (namely Spain and Italy) in spite of a much more developed Pay-TV Market (88% household penetration) with a strong Bundle Offering strategy in place by the main TV Operators (NOS, MEO/Altice and Vodafone). SVOD penetration in Portugal can reach 35-45% household penetration by 2021E (representing c.€235M revenues, assuming a blended ARPU of 11€) and potentially cannibalise current players and put more pressure on pricing strategies and higher content costs after a long period of strong CAPEX investments on developing Fibre Networks and improving Mobile Network coverage. Adding to the increase penetration of Netflix in Portugal, also the Amazon brand awareness in Portugal is as high as Netflix (according to Anacom data, local regulator), suggesting risks around the entry of several global SVOD platforms although the quality of the Pay-TV offering in Portugal being very high already, and so the penetration to be structurally lower than that of other countries.²

L’émergence de Netflix au Portugal

Netflix is gaining traction in Portugal for the last 2 quarters. App tracking data shows that Netflix is gaining customers in Portugal at a pace similar with the UK and other similar countries in Southern Europe (namely Spain and Italy) in spite of a much more developed Pay-TV Market (88% household penetration) with a strong Bundle Offering strategy in place by the main TV Operators (NOS, MEO/Altice and Vodafone). SVOD penetration in Portugal can reach 35-45% household penetration by 2021E […]

L’audience des radios locales en France

LindstromKeisey_ThePaintingsOnYourWall.mp3 Unknown C’est une infographie exclusive que nous vous proposons de découvrir dans le dernier numéro de La Lettre Pro de la Radio. Entièrement consacrée à l’audience des radios locales en France, Une occasion d’y retrouver les stations locales de France Bleu qui sont les plus écoutées en France. Alors que les Médialocales 2018 seront disponibles le jeudi 26 juillet prochain à 09h, cette infographie fait figure de piqure de rappel avant les nouveaux chiffres dont la publication par Médiamétrie […]

Infographie : les premiers chiffres d’investissements publicitaires autour du Mondial 2018 par Kantar Media

Infographie : les premiers chiffres d’investissements publicitaires autour du Mondial 2018 par Kantar Media

L’analyse de la présence publicitaire des marques qui consacrent leur création au Mondial depuis le début de l’année indique que l’événement inspire principalement les annonceurs de la distribution en nombre de spots (Darty n°1) ou en investissement (Intermarché n°1) d’après les données de Kantar Media. Le 1er match des Bleus contre l’Australie a rassemblé 80 annonceurs avec 119 spots publicitaires qui ont généré 6,3 M€ bruts de recettes publicitaires. Lire la suite de l’article www.offremedia.com

Here’s who owns everything in Big Media today

Media qui fait quoi

The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers. Now things are up for grabs: Netflix buys stuff from the studios, but it’s making its own stuff, too, and it’s selling it directly to consumers. That’s one of the reasons older media companies are trying to compete by consolidating . And new distributors like Verizon and AT&T […]