Could Article 13 Kill Off Music on YouTube?

Could Article 13 Kill Off Music on YouTube?

It was a day of two halves for YouTube. On one side a big press release went out championing a host of impressive new stats – including hitting 1.9 billion logged in users, following an official launch of YouTube Music the day before. Meanwhile, on the other side, the European parliament’s legal affairs committee voted in support of Article 13 , whichwill overturn some basic premises of the fair use / safe harbour frameworks under which YouTube operates. The question is which half will prove to be most impactful on YouTube’s music strategy. It’s complicated If YouTube was to post the status of its relationship with the labels on its Facebook profile it would be ‘ It’s complicated’ . The whole value gap argument – which posits that YouTube does not pay as much as other streaming services because it does not have to directly license in the way they do – has created a war of words characterised by obfuscation and disinformation on both sides. Its super-recent new premium strategy was almost certainly timed to coincide with this vote and it helps present YouTube as a premium player, doing what the labels want. But fundamentally, Google and its […]

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